AAA School of Advertising


The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals. 


The AAA School of Advertising is the only institution in Africa to be accredited by the IAA (International Advertising Association). Presently, only 43 leading universities, colleges, and professional schools located throughout the world hold IAA course accreditation. It is the course, not the university, college or tertiary institution that is accredited.


The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.


Qualifying students get the following benefits:


  • Free Adobe CC 1-year licenses to creative students.
  • First time students who register for a full qualification will receive a FREE Proline Voyager Laptop [14 Inch Screen, Windows 10 and 2.4Ghz processor]
  • Each laptop comes complete with Microsoft Office 365 and a nationwide 1-year warranty.


Step 1: Application Form

 Apply online.

*Remember you’ll need an email address.  Don’t have one?  Get an email address.

Step 2: Pay your application fee

A non-refundable application fee of R500.00 is payable upon application. Use your student number as reference.

Step 3: Submission of documents accompanying application

Once you have completed your online application and paid your application fee, send the following documents to

  • Certified copy of your ID and a certified copy of your parents or guardian’s ID
  • Proof of residential address
  • A certified copy of your matric results or your final grade 11 results
  • Proof of payment of your application fee

Step 4: Provisional Acceptance

Your application will be reviewed and should you meet all our admission requirements , you will be provisionally accepted if you applied with your grade 11 results and if you applied with your matric results, full acceptance will be granted which allows you to proceed with your registration.


  • Late applications for 2024 close end of February 2024.


  • R700.00 non-refundable



Marketing Communication:


  • BA Marketing Communication  Full-time (NQF  level 7)
    • Duration 3 years
  • BA Marketing Communication Part- time (NQF level 7)
    • Duration 4 years
  • Diploma in Marketing Communication (NQF level 6)
    • Duration 3 years
  • Higher Certificate in Marketing Communication (NQF level 5)
    • Duration 1 year

Creative Brand Communication:


  • BA Creative Brand Communication  Full-time (NQF  level 7)
    • Duration 3 years
  • Diploma in Visual Communication (NQF level 6)
    • Duration 3 years
  • Higher Certificate in Visual Communication (NQF level 5)
    • Duration 1 year




The Braes Office Park
Cnr William Nicol and Bryanston Drive

Tel: (011) 781 2771

(011) 781 2772

(011) 781 2773

DROP US A WHATSAPP:  076 480 7749

Cape Town

AAA House

112 Long Street

Cape Town


Tel: (021) 422 1800

DROP US A WHATSAPP:  082 774 9471