Who We Are

Frame Leisure Trading (Pty) Ltd t/a The Cross Trainer, is a leading destination for all sport lifestyle and retail fashion brands.


With its headquarters based in Sandton / Johannesburg, South Africa and a Nationwide footprint spanning across SA and broader Africa (Botswana & Namibia), we support and cater to over 160 stores nationwide, including our online e-commerce platform.


With over 25 years in the industry, and the FIRST to offer Sports Athleisurewear to the SA market, we cater to a large demographic starting from infants and all the way up to adults. Housing our own Logistics and Distribution arm, we offer a unique and personalised service, dedicated to driving and exceeding Customer Satisfaction. Visit our large group compliment consisting of:


The Cross Trainer; Cross Trainer Editions, XTrend and XKids stores.

What We Offer

The Cross Trainer group is focused on providing unparalleled sports fashion to the lifestyle conscious consumer, with a unique blend of international brands, merchandise and merchandising concepts.


XT is our newly launched, Locally-Produced Private Label and Athleisure Apparel & Accessories range with roots in Street Culture, Basketball, and Music. Students automatically get a 10% discount ANY DAY of the week, on presenting their valid student card and ID.